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Welcome-Neon

Welcome new cuboids – Lisa and Rachel enter the pleasure palace

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Ice Ice Baby

Ice Ice Babies – Cubo girls party with their idol…

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Shillington U16's Sept 2010 007

Watch out Abramovich, there’s a new behemoth in town

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Football ManU win

Fantasy League table hots up for the season’s final stretch

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Pleasure Brand Communications

What’s your perfect pleasure? The first sip of a cold beer on a Friday night.  Downloading the tune that’s been buzzing round your head all day.  Pulling on next season’s strip on the way to the first game.  Buying those shoes you’ve been craving for the last month.  Or just a milky coffee during five minutes respite from the kids.

Pleasure means a myriad of different things to each and every one of us, and how we choose pleasure is influenced by a multitude of triggers.  And so pleasure brands need to market themselves accordingly, thinking holistically about how they’re selected and how they can influence that in their favour.

Cubo Creative has been helping pleasure brands increase their competitor advantage for over 16 years, through a 360° combination of brand strategy, advertising, experiential, promotions and direct marketing…

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Our Viewpoint...

Technology 1 – People 0

Technology 1 – People 0

I was recently staying in a hotel in Waterloo and wanted to find a local hairdresser to help sort my unruly locks. I put the hotel postcode into Google maps and searched for local places. It came up with about 8 suggestions. I looked at all the Google reviews for the nearest ones and clicked through to their websites to get some more info. There were some really good reviews for a nice looking place just near the hotel. So far so good.

So from a standing start I had spent a good 10 minutes looking at all my options and literally found this company based on Google alone. Must be a pretty cheap conversion and they didn’t even have to waste any other money on me to try and convince me to try their salon.

I then called them to make an appointment – the phone rang and rang and there wasn’t even an answer phone to take a message. I tried them again later that day and it just rang and rang. I tried a couple of times and eventually ran out of patience and just went with the number 2 option on my list.

Just goes to show, you can ...

AbbieWood

by Abbie
Group Account Director

13/02/2012Blog Post
Rumble in the World Travel Market jungle

Rumble in the World Travel Market jungle

Each November the SeaWorld Parks & Entertainment sales, marketing and PR team attend the world’s biggest travel trade exhibition, World Travel Market, to forge new relationships and catch up with our existing partners.

There are a host of prestigious parties organised, with Virgin Holidays being one of the more spectacular, with guests encouraged to get involved in the theme for the year. This year’s theme was ‘Olympics – London to Rio’, therefore the team came together to forge ‘Team SEA’ the ultimate boxing combination, including the following competing ‘weights’:

Super Heavy Weight – Dave Ody

Lightweight – Simon Parry

Paperweight – Ruth Roseweir

Featherweight – Lucy Quilliam

Unfortunately the team missed out on the ‘best costume’ award, however they were praised for braving the cold in shorts.

LucyQuilliam

by Lucy
Account Manager

13/12/2011Blog Post
Fin to face encounters of the Cubo kind

Fin to face encounters of the Cubo kind

Q. What do you get when you cross Ruth Roseweir, Marketing Manager at Cubo, with water?

A. A nervous wreck…..

 

Ruth has a fear of water… and breathing under it, so when she found herself submerged in a tropical reef surrounded by 2,000 fish, rays and even sharks at Discovery Cove’s SeaVenture attraction, let’s just say she was rather ‘sea-shell’ shocked.

Ruth was hosting eight travel agents on a recent familiarisation trip to SeaWorld Parks in Florida as part of our ongoing trade marketing activity to showcase the latest park attractions.

As the group prepared to experience the park’s newest diving attraction, there were reservations from various people, including Ruth, as to whether they could dive with ‘respiratory problems’. But Ruth wasn’t so lucky, as the tour caters for people with asthma and has various procedures which ensure everyone can have a go. Lucky Ruth.

So here she is, the first Cuboid to try out the new underwater walking tour, coming face to fin with venomous lionfish, sharks and spotted eagle rays. And look, she’s loving it, and so did the agents who are now raving about the experience to their customers!

JoeBrimson

by Joe
Group Marketing Manager

05/12/2011Blog Post

What we are spinning now.

David Bowie – Ashes To Ashes

This is brilliant - agency rhyming slang. Definitely going to give some of these a go! http://t.co/oqurI9WK
1 day ago

Why we love London: http://t.co/gHXFnoyu
2 days ago

RT : Great discussion with speakers from & about Augmented reality, Mobile Apps & Mobile Payment earlier ...
7 days ago