Dooley's

Girl’s Night In website

Girl's Night In

Business Challenge

The brief was to bring the Dooley’s brand to life online, supporting the new “Girl’s Night In” positioning that we developed.

Pleasure Insight

A girl’s night in isn’t all about drinking, and pure product information clearly wasn’t going to be enough to excite our audience.  So we needed to provide the tools and inspiration across a range of relevant topics, whilst bringing the brand’s personality to life.

Strategic Execution

This site was particularly rich with video overlays, photorealistic environments and a real personality courtesy of ‘Cheryl’, our site host.  However, we know design elements are meaningless on their own, and so the site contains a range of engaging content from recipes and cocktails tips, to a party organiser.

Campaign Result

Since working with Dooley’s in 2009, the campaign has seen them now listed in ASDA, on top of their original Morrisons listing, and overall sales have increased by a third YOY.