Cubo will be cooking up a storm this year after Very Lazy, the collection of top notch essential cooking ingredients, have appointed us to help boost sales in the UK. The campaign combines the social and PR skills within the group, with the initial eight month programme spanning both traditional and digital media relations.
Our activity is over and above the advertising campaign for the range which is breaking in Q1 this year, and is designed to not only amplify the cheeky characteristics of Very Lazy brand, but most importantly giving it stand out against the considerable own label competitive set. The campaign kicks into action from 1st April.