Chivas
Honour at Sea
Business Challenge
We were tasked with activating the above the line campaign “Live with Chivalry” in travel retail across all Chivas’ global markets.
Pleasure Insight
Chivas is the “Cadillac of Scotches” – a quote from Forbes magazine – and it was essential that the activity communicated the core values of chivalry, as well as conveying the exuberant luxury which is synonymous with Chivas.
Creative Execution
Our “Honour at Sea” campaign aligned the exuberant luxury, brotherhood, camaraderie and chivalry of Chivas with the premium sport of yacht racing. To encourage interaction with the brand, we developed an interactive sailing simulator game featuring the Antigua Racecourse for travel retail. The prize was to participate in Antigua Race Week with training from an Olympic gold medallist.
Campaign Results
The concept has now been rolled out globally and is currently underway – results will uploaded on completion of the programme.
