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David James reveals all, exclusively for Cubo

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Dave M

Dave Marshall – hanging up his calculator after 235 years service

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Welcome new cuboids – Lisa and Rachel enter the pleasure palace

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Ice Ice Babies – Cubo girls party with their idol…

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Pleasure Brand Specialists

Bought anything pleasurable today?  An early morning Cappuccino, that mid afternoon chocolate bar, or maybe a gossip magazine for the way home?  Or perhaps you’ve just been looking and not buying, as you weigh up the pros and cons of that new pair of shoes, a weekend away with the other half, or a Friday night trip to the pub with your mates.

Every day our lives are peppered with pleasure.  But what are the motivations that lie behind our love of all things pleasurable?  And why does one brand seem more pleasurable than another, when really there’s little difference between them?  Well that’s where we come in.

Cubo Group is a collection of integrated communications agencies with the unique specialism of growing ‘pleasure brands’.  And because we’re specialists, we understand pleasure better than anyone and can shape it to a brand’s competitive advantage…

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Our Viewpoint...

One Ugly Sister Down, One to Go?

One Ugly Sister Down, One to Go?

Is it just me? (probably), but with James Murdoch’s announcement that this Sunday (10th of July) will see the last issue of the News of the World, only hours old, there is much speculation amongst my colleagues about what News International will do to fill the void.  The highest circulating newspaper in the UK and one of the most influential in terms of reputation and profile across sport, celebrity and politics not to mention one of the most profitable – can anyone see the Murdoch’s simply walking away from that?

Most people’s money is on the ‘Sun on Sunday’ or some such – after all, what are ‘sisters’ for?  But I have always personally found the concept of a separate Sunday edition rather anachronistic, quaint even.

Wikipedia’s NOTW entry states the paper has “a fondness for sex scandals” and “a reputation  for exposing celebrities as drug users or criminals, setting up insiders and journalists in disguise to provide either video or photographic evidence”.

So completely different from the Sun then?  Or simply “same shit different day”?

The concept of the Sunday papers was one that was established before the media delivery that we have today.  When working abroad, I always felt the Sydney Morning ...

NeilFoster

by Neil
MD PR

11/07/2011Blog Post

What we are spinning now.

Jurassic 5 – Lesson 6 (Reprise)

A machine that turns your retweets into sweets - how cool! http://t.co/lavY0SiO
16 hours ago

3D printing for the home is getting closer, and more affordable http://t.co/G4uuawkL
22 hours ago

RT : RT : 224 tweets sent on July15 2006. In 2011 users sent that many tweets in less than a 10th of a second
2 days ago