Gorilla Marketing
I grew up in a little village called Pill, just outside Bristol. The story goes that it was the last place John Cabot set foot before his epic voyage to discover America in 1497. It was home to the pilots who used to guide the big ships up the Avon to the thriving Port of Bristol before everything transferred to the dreary industrial zones of Avonmouth and Portbury. And John Wesley, founder of the Methodist Church, wrote in his 1755 journal that “I rode over to Pill, a place famous from generation to generation for stupid, brutal, abandoned wickedness”…… possibly something to do with the fact that the village once boasted 21 pubs.
Anyway, nowadays there’s nothing overtly remarkable about Pill. So on a recent visit I was intrigued to encounter a brightly coloured, life-sized statue of a gorilla on a surfboard overlooking the muddy banks of Pill Creek. Incongruous to say the least.
The plaque on the base explained that he was part of a project to celebrate 175 years of Bristol Zoo, a particular favourite treat from my childhood. So it wasn’t hard to find this http://www.bristolzoo.org.uk/wow-gorillas
Now I know similar projects have been done before (I remember elephants in London) ...





