Latest Work
Truly integrated communications
SeaWorld Parks & Entertainment
SeaWorld Parks & Entertainment identified the need to respond to local market conditions and capitalise on opportunities to increase pre-sold attraction tickets to UK travellers embarking on their Florida holiday. Around 1m UK holiday-goers annually make the pilgrimage to Florida, the theme park capital of the world. Florida doesn’t come cheap for two weeks of unadulterated fun and this is underpinned with almost military precision style planning to squeeze as much as possible from budgets. Consumers not only feel that planning is essential, but also an enjoyable activity for all the family to build interest and anticipation of an unforgettable holiday experience. With a fully int...
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Honour at Sea
Chivas
We were tasked with activating the above the line campaign “Live with Chivalry” in travel retail across all Chivas’ global markets. Chivas is the “Cadillac of Scotches” – a quote from Forbes magazine – and it was essential that the activity communicated the core values of chivalry, as well as conveying the exuberant luxury which is synonymous with Chivas. Our “Honour at Sea” campaign aligned the exuberant luxury, brotherhood, camaraderie and chivalry of Chivas with the premium sport of yacht racing. To encourage interaction with the brand, we developed an interactive sailing simulator game featuring the Antigua Racecourse for tra...
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Instants
Douwe Egberts
Over the last four years we have helped drive consideration and trial for Douwe Egberts, as it looks to steal market share from the market leaders. Research showed that prospective Douwe Egberts customers were in a ‘Coffee Coma’ – defaulting to the brand leader without considering alternatives. The campaign had to disrupt them during their daily coffee routine with communication that would increase brand consideration, and ultimately drive trial. We’ve created a series of traditional and digital activations giving coffee drinkers a reason to reconsider their brand choice, in a number of different places and occasions. We’ve played on 250 years of coffee herit...
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