Is it just me? (probably), but with James Murdoch’s announcement that this Sunday (10th of July) will see the last issue of the News of the World, only hours old, there is much speculation amongst my colleagues about what News International will do to fill the void.  The highest circulating newspaper in the UK and one of the most influential in terms of reputation and profile across sport, celebrity and politics not to mention one of the most profitable – can anyone see the Murdoch’s simply walking away from that?

Most people’s money is on the ‘Sun on Sunday’ or some such – after all, what are ‘sisters’ for?  But I have always personally found the concept of a separate Sunday edition rather anachronistic, quaint even.

Wikipedia’s NOTW entry states the paper has “a fondness for sex scandals” and “a reputation  for exposing celebrities as drug users or criminals, setting up insiders and journalists in disguise to provide either video or photographic evidence”.

So completely different from the Sun then?  Or simply “same shit different day”?

The concept of the Sunday papers was one that was established before the media delivery that we have today.  When working abroad, I always felt the Sydney Morning ...

Cubo will be cooking up a storm this year after Very Lazy, the collection of top notch essential cooking ingredients, have appointed us to help boost sales in the UK.  The campaign combines the social and PR skills within the group, with the initial eight month programme spanning both traditional and digital media relations.

Our activity is over and above the advertising campaign for the range which is breaking in Q1 this year, and is designed to not only amplify the cheeky characteristics of Very Lazy brand, but most importantly giving it stand out against the considerable own label competitive set.  The campaign kicks into action from 1st April.