Podge 2012 Olympic poster
There’s nothing us creative’s enjoy more than a glass of wine and a solid natter about what we’ve been up to and what direction we are heading. That’s exactly what the annual digital Podge lunch is all about. It’s about sharing ideas, experiences and finding some common ground to help the industry work better together in the future.
With the theme for the year just past being the Olympics, there was a strong focus on all fronts to give the nod to the games. London based agency, Precedent turned their hand for all the branding and online communications while a select group of creatives were tasked with spoofing the 12 Official London Olympics 2012 posters which were unveiled early November 2012. The side project for Podge was supported by The Drum who set out to see if digital agencies really understood graphic design.
With all that said, yours truly had the opportunity to put together one of the spoof posters. The poster I was given was that of Sarah Morris, an artist best known for her abstract paintings based on cityscapes and architecture. Sarah’s Paralympic tribute poster was an abstract representation of one of London’s most famous landmarks, Big Ben. My take ...



