Bahamas Tourist Board

14 Islands Film Challenge

BigFeature

Business Challenge

Cubo PR was brought in as part of a multi-agency team to increase visitors to the Bahamas. The campaign had to bring to life the stunning scenery of the 14 different main islands that make up the Bahamas.

Pleasure Insight

Each of the 14 islands is very individual in culture, history, and scenery. The campaign had to educate prospective travellers about the differences of each.

Creative Execution

As part of the multi-agency team, we managed the launch of the “14 Islands Film Challenge” – an innovative competition culminating in 14 aspiring British film directors being flown to the Bahamas to make a film about one of the islands. We positioned the challenge as both helping develop the British film industry, whilst also opening potential travellers eyes to the wonders of the 14 main Bahamas islands.

Campaign Results

In only eight months, there were 47 news releases, 20 individual feature pitches, four photo shoots and over 100 pieces of coverage across national, broadcast, lifestyle, digital and trade media. The campaign delivered a reach of 223m, and the “14 Islands Film Challenge” has since been richly awarded with numerous industry accolades.