Each November the SeaWorld Parks & Entertainment sales, marketing and PR team attend the world’s biggest travel trade exhibition, World Travel Market, to forge new relationships and catch up with our existing partners.

There are a host of prestigious parties organised, with Virgin Holidays being one of the more spectacular, with guests encouraged to get involved in the theme for the year. This year’s theme was ‘Olympics – London to Rio’, therefore the team came together to forge ‘Team SEA’ the ultimate boxing combination, including the following competing ‘weights’:

Super Heavy Weight – Dave Ody

Lightweight – Simon Parry

Paperweight – Ruth Roseweir

Featherweight – Lucy Quilliam

Unfortunately the team missed out on the ‘best costume’ award, however they were praised for braving the cold in shorts.

Q. What do you get when you cross Ruth Roseweir, Marketing Manager at Cubo, with water?

A. A nervous wreck…..

Ruth has a fear of water… and breathing under it, so when she found herself submerged in a tropical reef surrounded by 2,000 fish, rays and even sharks at Discovery Cove’s SeaVenture attraction, let’s just say she was rather ‘sea-shell’ shocked.

Ruth was hosting eight travel agents on a recent familiarisation trip to SeaWorld Parks in Florida as part of our ongoing trade marketing activity to showcase the latest park attractions.

As the group prepared to experience the park’s newest diving attraction, there were reservations from various people, including Ruth, as to whether they could dive with ‘respiratory problems’. But Ruth wasn’t so lucky, as the tour caters for people with asthma and has various procedures which ensure everyone can have a go. Lucky Ruth.

So here she is, the first Cuboid to try out the new underwater walking tour, coming face to fin with venomous lionfish, sharks and spotted eagle rays. And look, she’s loving it, and so did the agents who are now raving about the experience to their customers!

Is it just me? (probably), but with James Murdoch’s announcement that this Sunday (10th of July) will see the last issue of the News of the World, only hours old, there is much speculation amongst my colleagues about what News International will do to fill the void.  The highest circulating newspaper in the UK and one of the most influential in terms of reputation and profile across sport, celebrity and politics not to mention one of the most profitable – can anyone see the Murdoch’s simply walking away from that?

Most people’s money is on the ‘Sun on Sunday’ or some such – after all, what are ‘sisters’ for?  But I have always personally found the concept of a separate Sunday edition rather anachronistic, quaint even.

Wikipedia’s NOTW entry states the paper has “a fondness for sex scandals” and “a reputation  for exposing celebrities as drug users or criminals, setting up insiders and journalists in disguise to provide either video or photographic evidence”.

So completely different from the Sun then?  Or simply “same shit different day”?

The concept of the Sunday papers was one that was established before the media delivery that we have today.  When working abroad, I always felt the Sydney Morning ...