To sell hot drinks in cold months, we gave people a nice warm feeling
The cold winter months are a crucial sales period for big coffee brands. How could we drive footfall between December and February?
There’s a forgotten workforce out there, who get up early to keep Britain moving. So we celebrated these grafters with a joined-up push across the media they’d encounter on the way to work: roadside posters, POS, radio and geo-targeted mobile ads in Satnav: all driven by a single, compelling idea.
We recast Costa coffee as a new kind of ‘fuel’: powering the country’s hardest workers through Britain’s toughest season. When these unsung heroes need great coffee most, Costa Express comes to their rescue.
Facebook ads had recall rate of 9.88% (industry average 5%)
Radio ads had listen through rate of 94% (industry average 90%)
“These are crucial months for sales. Your idea didn’t just deliver the boost we were looking for, it created a lasting platform for our brand. The smart use of channels was extremely effective.” Costa Express