Aberlour

RE-ENGAGING DEDICATED FANS ON SOCIAL MEDIA

Aberlour already had legions of whisky aficionados singing their praises, but the brand wanted to deepen that relationship even further. It was essential that they understood all the skill, passion and modern craftsmanship that goes into the making of this unique single malt.

So we created 12 films, each showcasing the legends, process and flavour notes of Aberlour. Moving beyond the usual whisky brand film, they were intriguing, with an enigmatic narrative that would pique interest and feel modern. Shot on location in Aberlour, the films have garnered great interest so far, with 350,000+ hits and counting.

“I would like to congratulate the team at Cubo for creating some truly great videos. They look fabulous and the whole crew have been a pleasure to work with.”

Clarisse Daniels, Global Marketing Manager

Over 350,000 views and 10,000 likes in the first month

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