We’re incredibly excited to launch our latest campaign for De Montfort University, Leicester. It shows how the rich experiences at DMU build people, helping them leave as opportunity-takers.
Launching for Clearing 2018, the 30 second ad will run on UK TV, Cinema and VOD, as well as OOH and digital; with the longer 60 second ad playing out online and on VOD.
The success of our previous campaigns, ‘This is Not’ and ‘Dare to Do’, came from ditching Higher Education conventions and taking inspiration from sectors more relevant to young people. ‘Proud to be More’ is no different and we’re excited to have created a campaign which showcases the university’s unique spirit.