GIVING THE MERGING OF TWO FINTECH
GIANTS A SUITABLY EPIC LAUNCH
For 50 years the banking industry has run on outdated systems that take an age and cost a fortune to update. Meaning financial companies can’t adapt or innovate with the times.
Enter Finastra. Born from the merging of financial tech powerhouses Misys and D+H; Finastra offers a dynamic open platform designed to revolutionise the way that people create, develop and purchase financial services.
Our task was to launch their concept of a new ‘open’ future of finance, helping them make waves in a busy sector, while creating brand recognition beyond the fintech world.
We avoided business-to-business clichés by treating Finastra like a big consumer brand.
Leading with a hero film, we brought their cloud-based service to life using CGI big-bang-style cosmic bursts to depict the impact of open software, countered with the moody, introspective world that fintech lives in currently. By doing so, we created a new dimension for the brand to exist in.
With a tight 6-week turnaround, we created something visually striking, memorable and leaps ahead of other fintech brands. The campaign is currently rolling out globally across VOD, social, digital, global press and OOH. It’s only just launched so stay tuned for how the campaign does