Guardian Weekly

Time for reflection

Modern news is a deluge of information. We needed something simple but striking.

The problem

Social media has turned everyone into a journalist. News deadlines have shrunk to milliseconds and there’s constant pressure to fill the digital vacuum with content.

We had to show how Guardian Weekly newspaper stands against this deluge, providing a considered analysis of the world’s last seven days.

The outsmarting

We illustrated key news images in a way that reflected this editorial point of view, putting the world in balanced perspective. These striking visuals were then used across print and digital channels for our global subscription campaign.