“We pride ourselves on offering our guests a tailored experience, whether they’re staying in a Sol House, Sol Beach House or one of our Sol Hotels. Our key challenge was to create a master brand campaign that could work strategically across all of our hotel concepts. Cubo delivered this perfectly with ‘Let your Sol shine’. Cubo Group, our lead creative partner, not only helped us develop a distinctive brand ID last year, but they’ve now translated this into a really strong integrated approach across all of our advertising channels”.
VP Global Brand Strategy at Melia Hotels International