Pernod Ricard UK

“Father’s Day is about doing something special to say thank you, and we wanted to offer shoppers a distinctive way of doing that. We’re delighted with the work from Cubo, which will support our ambition to grow share of voice and encourage new shoppers to try our brands.”

Dan Reuby, Customer Marketing Director at Pernod Ricard UK

Year long added value

Brief

Father's Day is a key trading occasion for spirit brands, and is a time when shoppers are looking for ways to trade up to a premium gift. The client determined that personalising the bottle was a potent way to build positive brand experiences and drive sales, and the developments in digital meant there was an opportunity to provide a quality online solution.

Brand Reality

Traditionally this period is dominated by big single brands. By including a portfolio of Pernod Ricard UK's premium whiskies within this service we could increase visibility and offer a unique service, providing more choice for the consumer.

Result

We designed and built a fully responsive website, where busy shoppers could go to elevate their whisky gifts with personalised labels. The activity was supported with in store POS and retailer media. Father's Day was a relevant and timely opportunity to launch a personalisation service, with the long term view that it could continue throughout the year for all gifting occasions.

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