When new stores were being refurbished, we put intrigue on the menu
12 weeks is a long time. 12 weeks waiting for pizza is even longer. How could we engage customers while they waited for their new Pizza Express to open?
We wrapped the restaurants in the brand’s distinctive stripes and created small peep holes through which curious people could view the goings-on. Better still, some windows featured bespoke local messages, menu items and even offers for opening night.
Thanks to the campaign’s intrigue, bookings flooded in when the restaurants opened.